Through our research, strategy and organisational culture practices we help our clients solve problems.
We immerse them in real-life human insights, imagine the limits of possibility and find effective ways to take action.
We do it by answering the three questions our clients most often ask themselves:
We run research and insight processes that get to the heart of what people think and feel.
With our qualitative research, whether online or IRL, we unlock deep, often hidden truths that are the source of true insights.
With our quantitative work, we bring together our qual smarts with our Noboa™ platform to deliver better answers faster.
We answer this through: Global qualitative research; Digital and physical ethnography; Landscape analysis; Competitor analysis; Cultural and trend identification; Brand Health Tracking.
We co-create simple, actionable plans that put clients’ best foot forward: from visions and missions to business models and brand plans.
And all in straightforward language that people who have to act on this work understand and buy into.
We answer this through: Vision, Mission, Ambition definition; Brand, business and innovation strategy; Brand and business purpose strategy; Action plans and roadmaps; Process and pipeline definition.
At B+A we work with leaders to creative vibrant and effective cultures within their organisations.
Using B+A’s Culture Dividend™ - our tool-box full of proven, effective techniques - we take journeys on reflection, revelation and lasting change.
Because doing great work and being a great place to work are linked.
We answer this through: Company culture analysis; re-structure / re-orgs; Defining values and behaviours; Building trust + collaboration; Teaching tools and approaches; Employee engagement programs.