Why hello there. We are B+A.
Research and Strategy Partners to the world’s most ambitious leaders.
Solving Problems with Strategic Imagination.
B+A embolden ambitious leaders to make ground-breaking* decisions by helping them imagine and design the future.
We do this through what we call Strategic Imagination; the combination of our unique mindset and methodologies.
Why? Because at B+A we believe strategy has become stagnant. Stuck reacting to the everyday. There is a missing ingredient - imagination.
You can’t create a better future unless you really stretch the boundaries of what you believe is possible.
And today, humanity urgently needs to imagine an entirely new future.
*decisions that balance the needs of all people, the planet and profit.
We work with the people who steer the world’s most creative and innovative organisations towards the future to shape the world we live in.
B+A became a certified B-Corporation in 2022, with a score of 101.5.
Being part of this network is a privilege and a responsibility.
More on our commitment to the highest standard of social and environmental impact here.