Through our research, strategy and organisational culture practices we help our clients solve problems.
We immerse them in real-life human insights, imagine the limits of possibility and find effective ways to take action.
We do it by answering the three questions our clients most often ask themselves:
We run research and insight processes that get to the heart of what people think and feel.
With our qualitative research, whether online or IRL, we unlock deep, often hidden truths that are the source of true insights.
With our quantitative work, we bring together our qual smarts with our Noboa™ platform to deliver better answers faster.
We answer this through: Global qualitative research; Digital and physical ethnography; Landscape analysis; Competitor analysis; Cultural and trend identification; Brand Health Tracking.
We co-create simple, actionable plans that put clients’ best foot forward: from visions and missions to business models and brand plans.
And all in straightforward language that people who have to act on this work understand and buy into.
We answer this through: Vision, Mission, Ambition definition; Brand, business and innovation strategy; Brand and business purpose strategy; Action plans and roadmaps; Process and pipeline definition.
At B+A we work with leaders to creative vibrant and effective cultures within their organisations.
Using B+A’s Culture Dividend™ - our tool-box full of proven, effective techniques - we take journeys on reflection, revelation and lasting change.
Because doing great work and being a great place to work are linked.
We answer this through: Company culture analysis; re-structure / re-orgs; Defining values and behaviours; Building trust + collaboration; Teaching tools and approaches; Employee engagement programs.
Our clients hail from the for profit, cultural and charitable sectors. And so our team is made up of brilliant people from across this spectrum too.
Ben
Political journalism. Hands do the talking. Cool, Calm. Collected. Communications strategy. Simplifies like a pro. New puncture = new bike. Considered. Focussed. Diligent. Thoughtful
Christie
Hong Kong forever & always. Art and history but not artist. Soprano 2. Bad vegetarian (pescatarian?). Decolonize everything. Subway/MTR/Tube reader. Soooo much colo(u)r.
Adesuwa
Living my best life. Coder Kinda. South 4ever. Beyoncé. Radio. DJ. Big smiles. Peace. Debating. Bargain hunter. There’s rice at home.
Arinze
Curious. Engaging with yesterday, today, and tomorrow. Creating. Lifelong researcher. Opportunity + Anxiety = Uncertainty. Stillness. The look. The vibe. The feel. Ceremony of things.
Katie
Flexibly deeply rooted student always. Educator in my soul, chef in my dreams. Humor = cure. Kindness = rule. Character building adventurer. Learns from mistakes. Party hats required.
Giulia
Engaged. Attentive. Proper Pochemuchka. Asking all the questions. Chopper. Changer. Loyal friend. Potter. Home: NW London. Exploring always. All recipe ingredients = not needed.
Luke
Books. Botanicals. Words. Music: Piano, Voice. “Weird noise”. Speaks with his face. Collaborator. Opinionated. Unrefined. Refined. Clear (crystal). SE LDN born and bred.
Alison
Number whisperer. My gang is the quirky people. Step aerobics and Rilke in translation. Urbanite rural visitor. Mental health advocate. Sisters, brothers, we'll make it to the Promised Land.
Georgia
Peach Snapple quaffing eclectic former punk. Dog lover. Introvert. Discerning minimalist. Worrier or Warrior? Earnest and organised. Caffeine addicted melophile. Hello to Jason Isaacs.
Kelsey
Data nerd. Word is bond. Makes **it happen. Sunrise run club. Constantly exploring. Soaking it all in. Spraying it back. Drop by drop.
Nicola
Sports Science. Ogilvy. Passion and behaviour. Bromsgrove and Brum. Aim: Kindness. Aspiration: Responsibility. Flexible (mind and body). Herbidacious balconist. Non- Competitive Swimming.
Tamika
Psychologist. Speaks in tongues. A lot of hanging out. Watching. Down with some kids. Dances. Plantain Appreciator. Listens more than you think. Smiles. Polite. No BS. Razor Sharp.
Katy
Social Change. System change. Sunday's fun mum. Pattern > colour > repeat. Don't know, just learn. Art Against Knives. Any tea but Rooibos. Always take the backstreets. Serious Plant killer.
Mo
Watching playing central midfield. Karaoke wizard. Angsty poetic justice seeker. Best taco/wine/cupcake hunter. Spunky, saucy & sweet. Teacher & learner. Momoneymoproblems.
Amanda
Extrovert. Gets S**t Done in Shanghai. Super-networker. High fashion. Thrift stores. PR. Marketing. Faultless translator. WeChat Moments (every moment). Occasional MoBiker.