What is our strategy to deliver essential services to everyone who needs them in a changing market?

The timeframe: 12 weeks

Context

Marie Stopes International provides contraception and safe abortion services to women around the world. How these services are discovered, communicated and delivered is ever evolving to remain constant despite changing socio cultural dynamics, needs of their partners and the realities of a globalised but unequitable world.

What did we do?

Over 12 weeks we dug deep into the truth of the services Marie Stopes offers and the models by which they deliver them. We heard from internal leaders, sector specialists and recipients through which we built a picture of what today looks like and what tomorrow could become. We then made sense of this huge collection of data to define a 10 year plan built around 3 critical pivots. We then worked through what it would take to realise this change to ensure that Marie Stopes can continue to offer much needed services in every corner of the globe.

What was the impact?

The 10 year plan is now being fully operationalised. It’s leading MSI to re-calibrate existing relationships, build new ones and explore entirely new ways of thinking and doing. We won’t see the impact quite yet, but we believe this work has set them up for even greater success in the future.

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