How do we better operate to better serve our consumer?

The timeframe: 4 days

Context

Converse operates at global, regional and city levels. It’s a complicated process to move from ideation through to delivering communications right into the hands of customers around the world. There’s geographic nuance, the state of the market and human behaviour to take into consideration. And they are all changing, all the time. Converse asked B+A to work with them to define a new way of operating so that the brand function could better align with other teams and deliver the best work to the consumer.

What did we do?

Using the B+A 3 step culture change methodology we took the global brand leadership team on a journey of first seeing and being their true selves, then uniting together as a team and finally tackling the knotty problem of a new work flow and process. We took the time to recognise each other as people, we built up a true picture of the power of the team at it’s best and we had many honest conversations about the challenges they faced. Finally we then used a stack of toy train sets (yep, toy train sets) to map out a new operating model and run the process over and over to stress test it.

What was the impact?

As part of a wider body of work, the operating model is now being implemented. The wider leadership group contributed to finalising the approach and there is now a clear process that takes ideas of conception to delivery.

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